Analysis of Marketing Mix on Purchase Decision of Softboned-Milkfish “Mrs. Jeni” in Malang City of East Java

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Zainal Abidin
https://scholar.google.co.id/citations?user=DSj8Lm4AAAAJ&hl=en
Fisheries and Marine Science Faculty, Brawijaya University
Indonesia

Nuddin Harahab
Brawijaya University
Indonesia

Boimin Boimin
Awardee of LPDP scholarship and a Ph.D student in Food Science at University of Massachusetts (UMASS) Amherst
Indonesia

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